Blue Ocean Strategy

tag:blogger.com,1999:blog-54195392114384142732012-01-30T02:32:21.452-08:00Blue Ocean StrategyDr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.comBlogger321100tag:blogger.com,1999:blog-5419539211438414273.post-85299889651669592902011-11-11T11:16:00.000-08:002011-11-11T17:20:35.054-08:00Strategic Planning: Who should be responsible?

Recently I was asked to comment on the question: Who is or should be responsible for Strategic Planning? Several people responded. Here is my response:Of course I agree that the CEO is the ultimate decider of the final strategic plan. Strategy is the CEOs primary job and also one of the key areas of attention for the Board. While I agree with the philosophy of the other respondents, I don’t

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.comtag:blogger.com,1999:blog-5419539211438414273.post-81981442941021258432011-09-10T17:52:00.000-07:002011-09-10T17:59:17.863-07:00The Strategy Lesson of 9-11

For me, 9-11 started like many other mornings. There was the usual mad dash to the airport to catch my flight to New York. I had been working a lot in New York and I knew the routine. I had a very busy day planned so I was anxious to get to LaGuardia and get started. As we approached the city, the normal announcements were made that we had been cleared to land and we started our final approach.

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com1tag:blogger.com,1999:blog-5419539211438414273.post-54378538055582927132011-09-08T07:30:00.000-07:002011-09-08T09:33:04.246-07:00You Can't Win the Strategy Horse Race with a Planning Mule

One of the questions I was asked recently is: "How can you be so sure that the tools of Blue Ocean Strategy® will result in lower cost and increased revenue?"The short answer is that clients find and capitalize on a large hidden market opportunity that will grow their business when they know how to look for the opportunities. Remember, a consultant (at least this consultant) doesn't come up with

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-15445607611363251872011-06-29T14:45:00.001-07:002011-06-29T14:52:08.736-07:00What is the real reason for a lack of customers?

In a recent post, the US Chamber of Commerce posted the results of a quick poll. One of the questions was regarding the biggest obstacle to creating jobs. The greatest number of respondents said that lack of sufficient customers was the biggest obstacle. Here is my response to the Chamber on their blog:I noticed that your poll indicates the largest obstacle to creating jobs is lack of customers.

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com1tag:blogger.com,1999:blog-5419539211438414273.post-36473366591267746382011-03-02T07:02:00.000-08:002011-03-03T04:19:20.581-08:00The Good, the Bad and the Ugly: Experiences Executives have with Management Consultants

In preparation for the opening keynote at the 2010 Confab meeting of professional management consultants, we asked about a thousand global business leaders to respond to an online survey about their use of and experience with management consultants. When over a hundred executives responded within a few hours, I knew I had hit a nerve.Eighty three respondents out of 107 replied that they hire

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-32507650985949764292011-01-18T12:03:00.000-08:002011-02-10T06:42:53.743-08:00Value Innovation in 2011

Are you happy with your strategy? Are you bringing in new customers that have never bought from you or your competitors before? Think, Nintendo Wii. Sataru Iwata looked past the competition; looked past the market of young antisocial males who bought most of the electronic games, and created a huge mass market that had never before purchased electronic games. Their competition is still scrambling

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.comtag:blogger.com,1999:blog-5419539211438414273.post-40557953062203740962010-09-12T17:07:00.000-07:002010-09-12T17:08:32.858-07:00

Here is a good idea of Blue Ocean Strategy and how it can help. Look at our latest video. http://www.youtube.com/watch?v=3NkJjM9-bb8

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-83008293475219591782010-08-14T15:40:00.000-07:002010-09-09T12:18:58.240-07:00Is Hysteria a Blue Ocean Strategy? Groupon gives it a try

Groupon is the fastest growing company on the planet and has created quite a stir with its online deals. When they post a deal, you only have a short time to buy and if there aren't enough buyers by a certain deadline, then the deal is off. Is this a Blue Ocean for Groupon? Click on this link and see a short video analyzing the situation.http://www.youtube.com/watch?v=DaCB4xqw4qA

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-26700574827708597622010-08-09T18:34:00.001-07:002010-08-09T18:37:58.100-07:00Can BP find a Blue Ocean Strategy?

BP has been in hot oil for months now. Can they find a Blue Ocean Strategy after all this? Click to see this video or cut and paste into your browser.http://www.youtube.com/watch?v=7VmrIwLpuIk

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-69395875031420130532009-07-06T07:14:00.000-07:002009-07-06T07:44:13.351-07:00Blue Ocean Strategy Tools: The Four Actions Framework and ERRC Grid

After you define the three tiers of non customers, the idea is that you poll these noncustomers and find out what it would take to purchase your product or service. For example, Nintendo asked people in their three tiers why they didn’t play games. Then they asked what would entice them to play. They took the answers to those questions and designed the Nintendo Wii. It has been a huge hit,

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com1tag:blogger.com,1999:blog-5419539211438414273.post-70761099301349399692009-06-24T05:31:00.000-07:002009-06-24T05:44:07.707-07:00The Three Tiers Tool - Identifying your non customers

OK, so now you have created your PMS map and are realizing most of your products are in a great big bloody Red Ocean where you are constantly fighting off the competition in a shrinking pool of revenue and profit. You have created your strategy canvas, and have tested the competitive factors so you know just what factors the market makes decisions. Now what?Well, this is the fun part. Looking at

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-62021361651348365172009-06-17T07:20:00.000-07:002009-06-17T07:46:50.058-07:00Can there be a Blue Ocean Strategy in the Training and Development Industry?

Note: A few days ago I attended the ASTD conference in Washington, DC specifically to hear the keynote address given by Renee Mauborgne. Rene is co-researcher and co-author for the best selling book Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant.According to Tim Hill, President, Blackboard Learn Professional Education, Blackboard Inc, the training

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com1tag:blogger.com,1999:blog-5419539211438414273.post-40247673739922337962009-05-11T07:59:00.000-07:002009-05-15T10:24:25.991-07:00Creating your strategy canvas

The Strategy Canvas is a critical diagnostic and action tool utilized in the Blue Ocean Strategy process. It allows an organization to visualize the competitive factors and the current state of play of those factors within an industry and then compares the organization’s offering with those of the industry in general. When combined with other tools, the strategy canvas helps you create your new

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com1tag:blogger.com,1999:blog-5419539211438414273.post-83819625486316037012009-04-29T12:06:00.000-07:002009-05-21T11:02:32.366-07:00The Pioneer-Migrator-Settler Map: Visualizing the potential of each product in the future growth of the company

Often in the corporate world, we get so buried in numbers and words that it is difficult to see the big picture. One of the key principles of Blue Ocean Strategy is to focus on the big picture, not the numbers. How much easier it is to understand a position or concept when you can see a picture of it.The Pioneer-Migrator-Settler (PMS) Map is a diagnostic tool that allows you to see just how your

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-51366449060178731622009-04-21T15:22:00.000-07:002009-04-22T17:37:43.667-07:00Red Ocean vs. Blue Ocean

Don’t you just hate when people make up terminology to suit their purpose? You may think that Chan Kim and Renee Mauborgne may fall into the category of trying to coin new words to set their concepts apart, but there is method to the madness.The concept is quite simple to understand. The Red Ocean is where every industry is today. There is a defined market, defined competitors and a typical way

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com19tag:blogger.com,1999:blog-5419539211438414273.post-69734075474533864482009-04-10T17:25:00.000-07:002009-04-22T05:33:38.294-07:00Aligning Utility or Usefulness to Create Value Innovation

In order to have value innovation, the value to the customer, the price to the customer and the cost to the company, must all be aligned. If any of these three elements are out of alignment, the initiative will not be a commercial success. Just try to have the price out of alignment with the cost. The company will lose money. Or have the price not in line with the value to the customer, the

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-89399190757518998952009-04-01T13:01:00.000-07:002009-04-01T17:34:30.334-07:00Value Innovation – The Key to Blue Ocean Strategy®

Value Innovation – The Key to Blue Ocean Strategy®Value Innovation is the cornerstone of Blue Ocean Strategy® and is created through a series of strategic moves resulting in a product or service substantially different from any other offering. These strategic moves also function to lower costs to the producer of the product or service, resulting in the capability to offer a high value product or

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com5tag:blogger.com,1999:blog-5419539211438414273.post-5493595468486058502009-03-26T09:53:00.000-07:002009-04-29T10:50:26.432-07:00Watch for instructions for Blue Ocean Strategy Tools

Well, we finally got our new website launched. Check it out at http://www.corporatestrategy.com/. Be sure and listen to the audio by clicking my photo on the home page and don’t miss the personal scrapbook link at the bottom of the About Dr. Layton page. Please let me know if you have any problems at all or have suggestions that would make it better.Some people seem to struggle with the tools of

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-19593933536054695802008-10-13T14:50:00.000-07:002009-02-27T08:23:18.070-08:00When CEOs should rethink their strategy

Over the years, Corporate Strategy Institute has conducted regular CEO research to help us keep abreast of the major issues affecting our clients. It has never ceased to amaze us how many CEOs and Boards of Directors keep doing the same thing and expect different results.Many CEOs and Boards do not know when to create a new strategy. Maybe asking yourself some critical questions will help. Answer

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com1tag:blogger.com,1999:blog-5419539211438414273.post-79680098769266653362008-07-31T11:14:00.000-07:002009-02-27T08:27:21.970-08:00Can a Community Association have a Blue Ocean Strategy®?

Why not?According to Wikipedia, a community association is a nongovernmental association of participating members of a community, such as a neighborhood, village, condominium, cooperative, or group of homeowners or property owners in a delineated geographic area. Participation may be voluntary, require a specific residency, or require participation in an intentional community. Community

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com1tag:blogger.com,1999:blog-5419539211438414273.post-72478200452507082072008-03-25T12:13:00.000-07:002009-02-27T13:21:30.598-08:00Can Blue Ocean Strategy help Companies go Green?

According to Craig Barrett, Chairman of Intel Corporation, the United States will need to improve its capacity to innovate if it wants to maintain its economic position in the world,. Furthermore, government must make R&D more of a priority, as should private industry.In an interview putblished by Insead Univeristy, Barrett says that INTEL is one of the largest venture capitalists in the world

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com2tag:blogger.com,1999:blog-5419539211438414273.post-86799751267268119582008-03-18T10:34:00.000-07:002009-03-26T10:07:48.490-07:00Is There a Blue Ocean Strategy for the Health-care Industry?

It is the object of calls for reform on the presidential campaign trail. Its medical errors come under scrutiny on CBS News’s “60 Minutes.” It undergoes the Michael Moore treatment in such biased films as “Sicko.” Yes, health care in America looks like it needs a fresh prescription.“Like it or not, our health-care system has become a price-driven commodity business,” says Florida-based corporate

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-88235534727643049862008-03-07T08:20:00.000-08:002009-02-27T13:29:54.563-08:00Blue Ocean Strategy: When failure isn't an option

The other day someone asked me when Blue Ocean Strategy should be considered as a process for their company. I kept wondering when shouldn’t it be considered as a process?Most companies seem to be in a do or die situation with our economy today. Blue Ocean Strategy tools and processes are the very best way to navigate past all that mess and create something you don’t have to worry about. Wouldn’t

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-69597217975541272402008-02-15T06:50:00.000-08:002009-02-27T13:32:49.298-08:00CAMPAIGN 2008 – With all the diversity in this presidential campaign, is there a Blue Ocean Strategy Candidate?

Barack Obama may have stumbled upon Blue Ocean Strategy's number-one principle: Reconstruct Market Boundaries. Is he achieving that with new voters? Is he getting non-voters to register? How is the Obama campaign – or Clinton’s (that’s Hillary’s not Bill’s!) or Huckabee for that matter – breaking through the boundaries and changing the competitive factors? The interesting question is would he

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-17167810073106662992008-02-13T13:37:00.000-08:002009-02-27T13:34:29.416-08:00Microsoft needs a Blue Ocean Strategy

What is Microsoft thinking? Some think the acquisition of aQuantive by Microsoft might be Phase 1 of a Blue Ocean Strategy* and their hostile bid for Yahoo the Phase 2 of a Blue Ocean Strategy. While these acquisitions may increase share of the online advertising market and make them more competitive, competitors already exist and will be hot on their heels. They are simply buying more space in

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-28415620004628585772008-02-05T09:42:00.000-08:002009-02-27T13:37:49.864-08:00Super Tuesday and Blue Ocean Strategy

OK, so you are Mitt Romney or John McCain, Hillary Clinton or Barack Obama. If you want to make your competition irrelevant, how would you go about doing that?Let’s look at the one of the principles of Blue Ocean Strategy and see if we can apply it to politics.Principle #1 – reconstruct market boundaries. How would a candidate do that? There are about 223 Million adults over 18 in the US.

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-18998303554953881732008-01-28T18:31:00.000-08:002009-02-27T13:39:55.552-08:00Your Portfolio and the Pioneer-Migrator-Settler Map

Many companies think they are so different and doing such wonderful things for their customers. They probably are doing OK, but based on my conversations with many of their customers, there is no differentiation at all from their competitors. The customers are saying they are all different in the same way.How can you determine whether you are in a bloody red ocean or a true blue ocean? How can

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-43118622596468826352007-11-27T08:58:00.000-08:002009-02-27T13:41:46.062-08:00Do you know your Competitive Factors?

Ask any CEO if s/he and her/his team know the factors of competition for their products and services and they will always tell me they do. When asked to define competitive factor, often there comes a “deer in the headlights” response. Further, when you get these same people in a room, divide them into teams and have each team come up with the competitive factors for their products and services,

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-64480260080175022082007-11-21T07:06:00.000-08:002009-02-27T13:43:21.558-08:00An Attitude of Gratitude

Tomorrow is Thanksgiving and a reminder that we need to stop, take a breath, and at least once a year, count our blessings instead of whining about all the perceived imperfections in our lives.As a poor kid growing up in Miami, I was always taught to be thankful, and to show gratitude for anything anyone did for me or gave to me. We take for granted so much in our lives. It is only when we lose

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-40395458866950341712007-11-05T10:32:00.000-08:002009-02-27T13:45:49.994-08:00Decisive Leadership and Strategic Planning

It takes creative thinking today and new strategy tools to move away from the competitive fray and into a blue ocean of value innovation where the revenue and profits are higher, the markets are unserved and the competition is nowhere in sight.But what if you are a CEO raring to go with, say the Blue Ocean Strategy tools, ready to see if there is a Blue Ocean out there, or at least to make your

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-21248948714659566872007-10-29T12:00:00.000-07:002009-02-27T13:47:22.382-08:00Blue Ocean Strategy - Strategic Planning made Innovative

Retired Chairman and CEO of Lockheed Martin, Norm Augustine said that in this global economy, we only have two options... either innovate or evaporate.The view from here says that many companies are on the path toward evaporation. How many CEOs actually know how to innovate; know a process that would help them innovate and gain sustainable advantage over a long period of time?Let's look at what

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0tag:blogger.com,1999:blog-5419539211438414273.post-13846361587082995952007-10-21T13:02:00.000-07:002009-02-27T13:54:50.357-08:00Blue Ocean Strategy

BLUE OCEAN STRATEGY BOOK SUMMARY AND REVIEWBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Chan Kim and Renee MauborgneReviewed by Dr. Sarah LaytonDr. Sarah Layton (mailto:drsarahl@blueoceanstrategicplanning.com; http://www.blueoceanstrategicplanning.com/) is Managing Partner of Corporate Strategy Institute, Orlando, Florida. She is qualified by

Dr. Sarah Laytonhttp://www.blogger.com/profile/16655997733768182791noreply@blogger.com0